For SMEs and mid-sized businesses
AI projects prioritised by return, based on an analysis of your own data.
Time given back to your teams, taken off low-value tasks.
Your data and AI Act compliance under control, without vendor lock-in.
The problem
Whether you are still thinking it over or already running pilots, one question remains: where to start without getting it wrong.
Which tool, who to train, what to automate first? Without a clear picture, every choice rests on intuition, not on your numbers.
Which tool, who to train, what to automate first? Without a clear picture, every choice rests on intuition, not on your numbers.
Every vendor pushes its own AI. No one tells you what actually suits you, or what switching would cost tomorrow.
Who uses what, with which customer, HR or production data, stored where and readable by whom? Most of the time, there is no clear answer.
A tool imposed without bringing teams along ends up unused. The investment is made, the adoption never follows.
This is not a lack of willingness. It is the absence of a framework.
The response
Direct, with no agency behind me, and no commercial ties to an AI, ERP or CRM vendor. No licence to sell, no commission to earn.
Sovereign and reversible: you can switch AI providers without rebuilding everything, with a European option whenever it holds up on the merits.
In what order?
The assessment maps your processes, tools and data, and puts a number on the opportunities. Two to three weeks, with minimal disruption for your teams.
Team upskilling on one side, the first tools on the other. The two workstreams usually run in parallel, in the order set by the roadmap.
Regular check-ins, a roadmap kept current, and calls made as AI keeps evolving. You keep a single point of contact who knows your business.
Three ways to work together
We look at your processes, tools and data, and pin down what AI can genuinely do for you. You leave with a costed, prioritised roadmap, not a report that gathers dust.
For teams who actually know how to use AI. Training built around your own tools and real cases, not generic examples. In person or remote.
ERP, CRM, internal tools: applications built around how you work, connected to your data, with AI assistants built in for your teams. The custom software you need, without an agency-sized budget.
The proof
Real cases, already built, connected and running on real data. Not mockups.
Babykare, an e-commerce company
An ERP linked to banking flows, logistics, product feeds, the Shopify storefront and media management (Cloudinary). AI connectors (MCP) let models act directly on these tools: read an order, check stock, draft a message.
Internal tooling, same method
Contacts, offers, quotes, follow-ups and automatic company enrichment from public data. Built with the method I recommend: start from what exists, run a pilot, then ship a production version.
The same approach adapts to your business, in manufacturing, logistics, trading or services:
A first draft response assembled from your past references.
Order tracking and customer replies drafted straight from your ERP.
Pricing assisted by your history and your rate cards.
Case files documented automatically, evidence gathered for you.
And after that?
Ongoing support: a regular AI steering committee, a roadmap kept current, and calls on tooling and vendors. This is not an off-the-shelf add-on: it is the natural continuation of the assessment.
Alexandre Saint-Jean
AI consultant and trainer · Bordeaux, France, and remote
Your point of contact
You are not talking to a consultancy or a salesperson. You are talking to the person doing the work: I have built and run companies, and I have been training teams since 2019. I bridge the gap between the technology and the shop floor, without the jargon.
Retail Media Product Manager at Cdiscount, co-founder of 8Trades (a Shopify Partner agency) and of Babykare (e-commerce). I know what a P&L is, what a logistics flow looks like, and what an operational constraint actually means.
Training since 2019: 2,500+ people trained, across 7 business schools. I know how to bring AI to non-technical teams and clear the blockers, at every level.
A product profile straddling technology and marketing: I scope a project, pick the right tools, and prioritise what actually pays off, not what looks good in a demo.
It replaces guesswork with a clear picture: what your teams already use, what your tools can already do, what your data allows, and priorities ranked by return. You leave with a roadmap, not a report that sits on a shelf.
The assessment is 3 to 5 days of work spread over 2 to 3 weeks, fitted around your schedule: scoping, interviews with key people, a clear readout. The first workstream can start right after.
That is true of most of the businesses I work with. I do not need a technical team; I need to understand how you work. Bridging your processes and the technology is precisely my job.
It depends on the tools chosen, and that is exactly what the assessment clarifies: which data can go to which provider, what stays with you, and under what guarantees. European or local hosting where it matters, and written rules your teams can actually follow.
Yes, gradually, much like GDPR before it. For an SME, what matters most is a documented, governed use of AI: who uses what, with which data, for which cases. That gets built into the roadmap, without a legal bureaucracy on top.
No. The assessment is the natural entry point, but you can start directly with training or with an application project if your need is already clear. Each workstream keeps its own funding path, and training can qualify for OPCO funding (France's sector-based training funding bodies) if you operate in France.
No. I work independently, with no ownership or commercial ties to an AI, ERP or CRM vendor. I do not resell licences and I do not earn commissions: every recommendation is made for you, not for a partner.
If you operate in France, yes: training for your staff can be funded through your OPCO (France's sector-based training funding bodies), often covering most or all of the cost depending on your headcount. I invoice through a Qualiopi-certified partner training body, so you get the funding without handling certification yourself.
Once a month, a short, concrete email for business leaders: what is actually changing in AI, and what to do about it by Monday.
A 30-minute conversation
We talk about your business, your tools, and what you have already tried. I will tell you honestly what to launch first: an assessment, training, an application, or nothing just yet.
Reply within 24 hours · No obligation · Independent advice, no licences to sell
